Pablo Castillo -

Hi! My name

Pablo Castillo

I use negotiation and marketing techniques to achieve the best customer experience.

About me

Hi there! I’m passionate about sports and nature, especially mountaineering and climbing. I also enjoy leveraging my strengths in sales, negotiation, and marketing to deliver the best customer experience. I have professional experience in five countries across different industries, and I’m always seeking new challenges and opportunities to apply my skills and knowledge.

I’m constantly learning about new technologies and how to apply them in my projects, and staying up-to-date on trends to keep brands ahead. I love working in a team and collaborating to drive development. I’ve led sales teams, negotiation teams, customer experience teams, and brand representation teams for over 8 years.

During my time working in Germany and Poland, I focused on high-complexity logistics consulting (JIT, JIS, Lean). Later, while working in Chile, I focused on commercial and marketing areas, mainly working with consumer goods and agricultural organizations.

I like to base my work on effective communication, data exploitation, and a results-oriented approach. If it can be measured, it can be improved. To achieve this, we need to work together, leveraging our strengths and discovering new opportunities.

Get in touch and let’s collaborate!

Experience

Sales, Marketing, and Growth Consultant

November 2019 – Present

Design and implementation of commercial and marketing strategies focused on digital media including e-commerce.
Application of growth marketing techniques for lead generation using both organic and paid methods.
Preparation and auditing of budgets for marketing and sales departments.
Development of brands and products for both national and international markets using online and offline techniques.
Training and development of sales, customer service, and post-sales teams based on customer experience (CX) techniques.
Preparation of international negotiations for the export and import of products.

Brand and Product Manager

Piranha
May 2017 – October 2019

Brand and product developer for national and international positioning. Management and maintenance of a website catalog with +2,000 SKUs.
Demand planning for the product catalog, including proprietary brands.
Design and implementation of commercial, marketing, and online and offline loyalty strategies and campaigns, including growth marketing.
Coordination, development, and alignment of the team across different channels for consultative sales executions.
Design and implementation of campaigns for national and international markets, both B2B and B2C.
Representation of the company at national and international fairs and seminars, mainly in Chile, the Netherlands, and Spain.

Head of Business and Sales Development

Piranha
May 2017 – October 2019

Sales team leader for traditional and online channel consultants. Focus on customer experience (CX) as a key tool for business closing and loyalty.
Opening of national and international markets for B2B and B2C.
Development and optimization of the sales funnel, achieving an increase of +80% in leads and +40% in sales through the design and implementation of online and offline sales and marketing strategies, and growth marketing for lead generation with organic and paid techniques.
Representation of the company at national and international fairs and seminars, mainly in Chile, the Netherlands, and Spain.
Development and implementation of a customer experience (CX) department.

Brand and Product Manager

Advanced Crops
March 2015 – May 2017

Brand and product developer for national and international positioning. Management and maintenance of a website catalog.
Demand planning for product catalog, including proprietary brands.
Design and implementation of commercial, marketing, and online and offline loyalty strategies and campaigns, including growth marketing.
Coordination, development, and alignment of the team across different channels for consultative sales executions.
Representation of the company at national and international fairs and seminars, mainly in Chile, the Netherlands, and Spain.

Business and Sales Manager

Advanced Crops
March 2015 – May 2017

Brand and product developer for national and international positioning. Management and maintenance of a website catalog with +2,000 SKUs.
Demand planning for product catalog, including proprietary brands.
Design and implementation of commercial, marketing, and online and offline loyalty strategies and campaigns, including growth marketing.
Coordination, development, and alignment of the team across different channels for consultative sales executions.
Design and implementation of campaigns for both national and international markets, both B2B and B2C.
Representation of the company at national and international fairs and seminars, mainly in Chile, the Netherlands, and Spain.

Logistics Consultant

LGI GmbH
October 2011 – November 2014

Consultative sales for logistics area in the automotive, electronics, and scientific instrument industry with coverage in Europe and North America.
Creation of logistic solutions in ground transportation, warehousing, and supply chain.
Cost analysis, process analysis, and simulations related to Lean, JIT, and JIS projects in order to offer solutions according to each client’s needs. Projects for HP, Toshiba, Agilent Technologies, Bosch, Daimler, and Heidelberger Druckmaschinen, among others.

Skills

Sales Development
Brand Management
Growth Marketing

Effective Communication

Leadership

Strategic Thinking

Analytical Thinking

Sales Funnel

Product and Market Knowledge

Negotiation

Brand Strategy

Market Trends

Leadership

Effective Communication

Strategic Analysis

Creative Thinking

Project Management

Results Oriented

Market Knowledge

Analytical Thinking

Leadership

A/B Testing

Effective Communication

Project Management

Software

Sales Development
Brand Management
Growth Marketing

CRM 90%

Salesforce, Hubspot, Pipedrive, Zoho CRM, Zendesk

E-Mail Automation 75%

Mailchimp, Hubspot

Sales Engagement 80%

Salesforce, Hubspot, Zoho CRM

Leads Generation 85%

Hootsuite, Hubspot, Mailchimp, SEMrush

Data Analysis 50%

Tableau, PowerBI, Google Analytics, Google Search, Tag Manager, SAP, Oracle ER

Project Management 85%

Trello, Asana, Slack, Project

Social Networks Management 90%

Salesforce, HubSpot, Zoho, Zendesk

Content Creation 75%

Canva, Adobe Creative Suite

Brand Strategy 85%

Trello, Asana

ERP 70%

SAP, Oracle ERP

Data Analysis 50%

Tableau, Power BI, Google Analytics, SAP

CMS 80%

WordPress, Woocommerce, Prestashop, Hubspot

A/B Testing 95%

Google Optimize, Meta (IG y FB)

SEO 85%

SEMrush, Ahref, Google Analytics, Google Search, Tag Manager

PPC 90%

Google Ads, Meta (IG y FB)

Marketing Automation 80%

Hubspot, Meta (IG y FB)

Data Analysis 90%

Google Analytics, Google Search, Tag Manager, SEMrush

Programming Languages 50%

C++, HTML, Python, SQL, PHP

Studies

International Business (bi-national)

Kozminski University

Warsaw, Poland

International Management (bi-national)

DHBW Mannheim

Mannheim, Germany

Business and Management

Universidad del Desarrollo

Concepción, Chile

High-Impact Commercial Strategies

Universidad Adolfo Ibañez

Negotiations in Multicultural Contexts

Kozminski University

Strategic Negotiations

Kozminski University

Organizational Crisis Management

DHBW Mannheim

Pablo Castillo

Thank you for stopping by! You can contact me on LinkedIn or send me a message through the contact form. I would love to learn more about your project and how we can work together.

Pablo Castillo

About me

Experience

Skills

Software

Studies

Pablo Castillo

Pablo Castillo

Páginas