About me
Hi there! I’m passionate about sports and nature, especially mountaineering and climbing. I also enjoy leveraging my strengths in sales, negotiation, and marketing to deliver the best customer experience. I have professional experience in five countries across different industries, and I’m always seeking new challenges and opportunities to apply my skills and knowledge.
I’m constantly learning about new technologies and how to apply them in my projects, and staying up-to-date on trends to keep brands ahead. I love working in a team and collaborating to drive development. I’ve led sales teams, negotiation teams, customer experience teams, and brand representation teams for over 8 years.
During my time working in Germany and Poland, I focused on high-complexity logistics consulting (JIT, JIS, Lean). Later, while working in Chile, I focused on commercial and marketing areas, mainly working with consumer goods and agricultural organizations.
I like to base my work on effective communication, data exploitation, and a results-oriented approach. If it can be measured, it can be improved. To achieve this, we need to work together, leveraging our strengths and discovering new opportunities.
Get in touch and let’s collaborate!
Sales, Marketing, and Growth Consultant
November 2019 – Present
- Design and implementation of commercial and marketing strategies focused on digital media including e-commerce.
- Application of growth marketing techniques for lead generation using both organic and paid methods.
- Preparation and auditing of budgets for marketing and sales departments.
- Development of brands and products for both national and international markets using online and offline techniques.
- Training and development of sales, customer service, and post-sales teams based on customer experience (CX) techniques.
- Preparation of international negotiations for the export and import of products.
Brand and Product Manager
Piranha
May 2017 – October 2019
- Brand and product developer for national and international positioning. Management and maintenance of a website catalog with +2,000 SKUs.
- Demand planning for the product catalog, including proprietary brands.
- Design and implementation of commercial, marketing, and online and offline loyalty strategies and campaigns, including growth marketing.
- Coordination, development, and alignment of the team across different channels for consultative sales executions.
- Design and implementation of campaigns for national and international markets, both B2B and B2C.
- Representation of the company at national and international fairs and seminars, mainly in Chile, the Netherlands, and Spain.
Head of Business and Sales Development
Piranha
May 2017 – October 2019
- Sales team leader for traditional and online channel consultants. Focus on customer experience (CX) as a key tool for business closing and loyalty.
- Opening of national and international markets for B2B and B2C.
- Development and optimization of the sales funnel, achieving an increase of +80% in leads and +40% in sales through the design and implementation of online and offline sales and marketing strategies, and growth marketing for lead generation with organic and paid techniques.
- Representation of the company at national and international fairs and seminars, mainly in Chile, the Netherlands, and Spain.
- Development and implementation of a customer experience (CX) department.
Brand and Product Manager
Advanced Crops
March 2015 – May 2017
- Brand and product developer for national and international positioning. Management and maintenance of a website catalog.
- Demand planning for product catalog, including proprietary brands.
- Design and implementation of commercial, marketing, and online and offline loyalty strategies and campaigns, including growth marketing.
- Coordination, development, and alignment of the team across different channels for consultative sales executions.
- Representation of the company at national and international fairs and seminars, mainly in Chile, the Netherlands, and Spain.
Business and Sales Manager
Advanced Crops
March 2015 – May 2017
- Brand and product developer for national and international positioning. Management and maintenance of a website catalog with +2,000 SKUs.
- Demand planning for product catalog, including proprietary brands.
- Design and implementation of commercial, marketing, and online and offline loyalty strategies and campaigns, including growth marketing.
- Coordination, development, and alignment of the team across different channels for consultative sales executions.
- Design and implementation of campaigns for both national and international markets, both B2B and B2C.
- Representation of the company at national and international fairs and seminars, mainly in Chile, the Netherlands, and Spain.
Logistics Consultant
LGI GmbH
October 2011 – November 2014
- Consultative sales for logistics area in the automotive, electronics, and scientific instrument industry with coverage in Europe and North America.
- Creation of logistic solutions in ground transportation, warehousing, and supply chain.
- Cost analysis, process analysis, and simulations related to Lean, JIT, and JIS projects in order to offer solutions according to each client’s needs. Projects for HP, Toshiba, Agilent Technologies, Bosch, Daimler, and Heidelberger Druckmaschinen, among others.
Skills
- Sales Development
- Brand Management
- Growth Marketing
Software
- Sales Development
- Brand Management
- Growth Marketing
Salesforce, Hubspot, Pipedrive, Zoho CRM, Zendesk
Mailchimp, Hubspot
Salesforce, Hubspot, Zoho CRM
Hootsuite, Hubspot, Mailchimp, SEMrush
Tableau, PowerBI, Google Analytics, Google Search, Tag Manager, SAP, Oracle ER
Trello, Asana, Slack, Project
Salesforce, HubSpot, Zoho, Zendesk
Canva, Adobe Creative Suite
Trello, Asana
SAP, Oracle ERP
Tableau, Power BI, Google Analytics, SAP
WordPress, Woocommerce, Prestashop, Hubspot
Google Optimize, Meta (IG y FB)
SEMrush, Ahref, Google Analytics, Google Search, Tag Manager
Google Ads, Meta (IG y FB)
Hubspot, Meta (IG y FB)
Google Analytics, Google Search, Tag Manager, SEMrush
C++, HTML, Python, SQL, PHP
Studies
International Business (bi-national)
Kozminski University
Warsaw, Poland
International Management (bi-national)
DHBW Mannheim
Mannheim, Germany
Business and Management
Universidad del Desarrollo
Concepción, Chile
High-Impact Commercial Strategies
Universidad Adolfo Ibañez
Negotiations in Multicultural Contexts
Kozminski University
Strategic Negotiations
Kozminski University
Organizational Crisis Management
DHBW Mannheim
Pablo Castillo

Thank you for stopping by! You can contact me on LinkedIn or send me a message through the contact form. I would love to learn more about your project and how we can work together.